Traffic is only half the equation. A site can rank well, get shared often, and stillย quietly leak visitorsย at every step between “landed on the page” and “took the action you wanted.” Most of the time, nobody’s watching closely enough to notice where.
We look at your site the way a first-time visitor does โ not the way you do, having built it or lived with it for years โ and find the specific points where people hesitate, get confused, or give up.