Cookie Policy
On this page
- What are cookies?
- How we use cookies
- Cookies used on this site
- Advertising & retargeting cookies
- Third-party data & cross-border transfer
- Opting out of advertising cookies
- Your rights (CCPA “sale/share,” GPC & Do Not Track)
- Managing your preferences on this site
- Controlling cookies in your browser
- Changes to this policy
- Contact us
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help the site function, remember preferences, and — where used — measure traffic and advertising performance. This policy should be read alongside our Privacy Policy. As a digital marketing business, we hold ourselves to the same transparency here that we’d expect from any client’s site we manage.2. How We Use Cookies
- Making the site work — remembering basic settings, including your cookie consent choice itself.
- Understanding site usage — aggregate analytics on which pages are visited and how.
- Measuring our own marketing — as an agency that runs paid campaigns for clients, we use similar tools on our own site to measure and improve our marketing, and to demonstrate the kind of tracking setup we build for clients.
- Retargeting — showing Boonofy ads to people who’ve previously visited this site, on platforms like Google and Meta, using cookies those platforms set on your device.
3. Cookies Used on This Site
Essential| Cookie | Purpose | Duration |
|---|---|---|
| cookie_consent | Remembers your cookie preference choice | 12 months |
| Cookie | Purpose | Duration |
|---|---|---|
| _ga, _ga_[ID] | Google Analytics 4 — distinguishes visitors, measures site usage in aggregate | Up to 2 years |
| _gid | Google Analytics — distinguishes visitors within a 24-hour window | 24 hours |
| Cookie | Purpose | Duration |
|---|---|---|
| _fbp | Meta (Facebook/Instagram) Pixel — tracks visits for ad retargeting and conversion measurement | 90 days |
| _gcl_au | Google Ads — conversion tracking for ad campaigns | 90 days |
| li_sugr / bcookie [if used] | LinkedIn Insight Tag — retargeting and conversion tracking, if LinkedIn campaigns are active | Up to 2 years |
Exact cookie names, providers, and durations depend on which ad platforms are actually connected — confirm and update this table to match your live setup before publishing.
Essential cookies
Always active — required for the site to work
Analytics cookies
Helps us understand how the site is used
Advertising cookies
Used for retargeting and ad conversion measurement
4. Advertising & Retargeting Cookies
Because Boonofy runs digital marketing campaigns as part of its own business, this site may use advertising cookies from Google Ads, Meta, and — if active — LinkedIn. These cookies allow us to:- Show Boonofy ads to people who’ve visited this site, on other websites and platforms (“retargeting”)
- Measure whether someone who saw or clicked an ad later took an action on this site (a “conversion”)
- Build aggregate, anonymized audiences for ad targeting — we do not use these tools to identify you individually
Practicing what we sell: we use the same category of tools on our own site that we set up for clients — this section exists specifically so that’s disclosed honestly, not hidden behind a generic “we may use cookies” statement.
5. Third-Party Data & Cross-Border Transfer
Google, Meta, and LinkedIn are US-headquartered companies that process data on servers located outside India, including in the United States and other countries. When their cookies are active on this site, information collected may be transferred to and processed in those countries, subject to each provider’s own privacy policy and applicable data transfer safeguards. This is distinct from — and in addition to — the general note in our Privacy Policy about data being processed in India by our own infrastructure.6. Opting Out of Advertising Cookies
Beyond declining advertising cookies in our own consent banner (Section 8), you can opt out directly with each platform and through industry-wide tools:Google Ads Settingsadssettings.google.com
Meta Ad Preferencesfacebook.com/adpreferences
Your Online Choices (EU)youronlinechoices.eu
Digital Advertising Alliance (US)optout.aboutads.info
7. Your Rights (CCPA “Sale/Share,” GPC & Do Not Track)
California visitors (CCPA)
Under California law, allowing advertising cookies to share information with ad platforms like Google and Meta can be considered a “sale” or “share” of personal information, even where no money changes hands. You have the right to opt out of this. You can do so via our cookie consent banner, or by using a recognized Global Privacy Control (GPC) browser signal, which we honor as a valid opt-out request where legally required.Do Not Track (DNT)
Some browsers offer a “Do Not Track” signal. There’s no single agreed technical standard for how sites must respond to DNT, so — consistent with common practice — we don’t currently alter behavior based on the DNT signal alone; use the cookie consent banner or GPC for a reliable opt-out instead.8. Managing Your Preferences on This Site
A cookie consent banner is presented on your first visit, letting you accept or decline analytics and advertising cookies separately — essential cookies can’t be disabled, since the site won’t function properly without them. You can change your choice at any time via [insert mechanism — e.g., a “Cookie Preferences” link in the site footer, once implemented].9. Controlling Cookies in Your Browser
Most browsers let you block or delete cookies through their settings. Steps vary by browser — search “[your browser name] cookie settings” for current instructions. Blocking essential cookies may affect how parts of the site function.10. Changes to This Policy
We’ll update this policy if we add or remove cookie categories — for example, if a new ad platform or analytics tool is introduced. Material changes are reflected by an updated “Last updated” date above.11. Contact Us
Questions about this Cookie Policy can be directed to:Corporate Office
Boonofy ServicesFirst Floor, E-44/3, Okhla Industrial Estate Phase 2, New Delhi – 110020, India
Branch Office
D-247/4A Procapitus Business Park, Sector 63, Noida, Uttar Pradesh 201301
(India)
Phone: (+91) 9560676115, (+91) 1204795580
Email: info@boonofy.com